Social Media Marketing: Trends, Statistics & Strategies in 2025

Almost everyone uses social media regardless of their age. In the wake of digitalization and connectivity, social media has reached the remotest of places around the globe. Popular social media platforms like Facebook, Instagram, Pinterest, YouTube, and Snapchat have become a part of our lives. But did you ever use social media for marketing? These social media platforms are great marketing stages in which to interact with your potential customers. If you assume that simply creating a social media page and setting up a calendar is enough, you need to revisit your SMM strategy.

In this blog, KiWeb Solution explore the latest social media marketing trends, statistics, and strategies that you need to incorporate in your marketing strategies to make the most out of social media.

Social Media Marketing: Global Statistics

The reach of social media is increasing every second, so much so that as you read this sentence, 8 new users have joined social media. Let's have a quick look at social media statistics:

• There are nearly 5.07 billion social media users across the globe, which accounts for almost 62% of the global population and 92.7% of total internet users.
• As per Datareportal April 2024 reports, 9 out of the 10 internet users use social media.
• Put together, all Internet users spend nearly 12 billion hours using social media daily. This is equivalent to more than 1.35 million years of human existence.
• The adult social media users viz 18 years & above, around the world are 84% of all of the adults in that age group.
• A social media user actively uses or visits 6.7 different social media platforms and spends an average of 2 hours and 20 minutes daily using social media.

Social Media Marketing: Indian Statistic

• As of January 2025, there are 462.0 million active social media users in India.
• The number of social media users in India accounts for 32.2% of the total population.
• 31.4% of India’s social media users were females, and 68.6 were male.
• 71% of the users on social media have made a purchase after they saw it on the platforms.
• Nearly 77% of small businesses use social media to engage with potential customers.

Main Components of Social Media Marketing

Social Media Platforms

Social media marketing uses different social media platforms like Facebook, Instagram, X (Twitter), and others to reach and target potential audiences. Every platform attracts specific groups and demographics. This is why businesses need to create customized strategies to interact with customers.

Content Creation

To attract and interact with the target audience, businesses need to create engaging and creative content. The goal is to create content that resonates with people so they can share, like, and comment.

Brand Consistency

It's important to maintain brand consistency across different social media platforms. Use the same logos, messages, and colours and interact in the same way to customers access different platforms so they recognize your brand. KiWeb Solution is a leading social media marketing company in Vadodara. Our social media experts skillfully manage your brands across different platforms to help you stay ahead and build a growing and strong community.

Paid Advertising

Social media platforms like Facebook and Instagram allow businesses to advertise. When it comes to Facebook ads, you need to choose the ad objective and who you to show your ad to age, interest and other demographics.

Analytics & Monitoring

It is crucial to monitor how well your SMM campaigns are performing. It can be done by using different social media marketing tools to asses how the audience interacts with your post, its reach, no.of clicks and response to the ‘Call to Action’. This helps to know the effectiveness of the post and how to make better choices in the next campaign.

Keeping Up with New Platforms

Social media is constantly evolving with new and updated platforms. As the reputed social media marketing company in Ahmedabad, at KiWeb Solution, we alter our plans and strategies to align with what's popular and the latest updates on different platforms.

Advantages of Social Media Marketing

Social media offers various benefits to businesses and individuals who want to promote their products and services.

Here are 6 Benefits of Social Media Marketing:

• Enhance Brand Awareness: If you have a solid business, a high-performing website and steady sales, but you need to attract customers how do you do it? Social media is an excellent way to captivate the attention of potential customers. With millions of active users, social media offers a wide section of audiences for businesses. With likes, shares and comments, you can boost engagement, which can lead to traffic. Also, add links to your websites, pages and products so customers can easily find you.
• Generate Leads: If you have a large following, your target audience is already set. Now you need to create awareness among the audience by advertising. With ads, you can increase the chances of conversions. Offer your customers discounts, bonuses, coupons and free goodies to take them closer to conversions.
• Targeted Advertising: Another major benefit of social media marketing is that it allows you to curate ads specific got a certain group based on their online behaviour, age and interests. This will enable businesses to direct their ads to customers who are most likely to buy their products and services.
• Improve SEO: Social media can enhance your SEO efforts. With likes, shares and comments on posts, it can help rank higher on search engines.
• Cost-Effective: Social media marketing is cheaper than traditional advertising, like print and media ads. Social media platforms like Facebook offer budget-friendly advertising options that are great for small businesses and large-scale businesses.
• Global Reach: Social media is beyond geographical borders, enabling a global market connecting businesses with audiences across the globe. This works great for online businesses that are looking to expand internationally.

Social Media Marketing: Global Statistics

SMM is a great way for businesses to reach a larger section of the audience, increase brand awareness and attract potential audiences.

Social Media Trends & Strategies you can Deploy for your Business

1. S.M.A.R.T Goal for Social Media

Develop a S.M.A.R.T (Specific, Measurable, Achievable, Relevant & Timebound) goals.

• Specific: Set a clear and well-defined goal before building a strategy to avoid any confusion about what you want to achieve.
• Measurable: There should be a quantifiable metric like analytics, data or figures that helps to measure progress.
• Achievable: Set realistic and achievable goals within a time frame.
• Relevant: Your goal should align with an overall business goal. If it is not relevant to your business or target audience, your goal is pointless.
• Timebound: Have a specific time frame to meet the desired goal.

2. Prioritize Mobile-Users

With a large number of social media users coming from mobile users, the content must be mobile-friendly. Make this mobile-optimization a vital part of the SMM plan.

3. Get to Know Your Audience

Know your target audiences, like their age, interest, online behaviour, age and other demographics. Ensure your content aligns with their interest and counters their problems.

4. Choose the Right Social Media Platform

Research about which platform your potential customers spend the maximize time on. Different social media platforms have unique features, advertising options and user groups. So choose the one where you find your target audience.

5. Create Captivating Content

Build a content strategy that aligns with business goals, vision, beliefs and voice. Create various interesting content topics like engaging posts, festive posts, videos and infographics.

6. Brand Consistency

Ensure to keep your brand’s tone consistent across different platforms. This includes using consistent visuals, logos, cover images and tone to improve brand recognition. This builds confidence in customers and your credibility as a business.

7. Use a Content Calendar

Habituate to pre-plan content ahead of time by creating a content calendar. This ensures along with a regular posting schedule, your content also aligns with events and promotions.

8. Humanize Your Brand

Give your brand a human touch with behind-the-share videos, customer testimonials and employee engagement events. This gives customers a feeling of genuineness and honesty.

Conclusion

Social media is constantly evolving with new features, advertising options and how customers interact with brands. Your social media marketing strategy ought to be dynamic and aligned with your business goals. Our social media experts at KiWeb Solution curate SMM strategies aimed at reaching the target audience, increasing brand awareness and enhancing conversion leads. Embrace SMM for your business today; call us for the best social media marketing plans.